Emotional work in a project.

I mean the work of being a professional even if you don’t feel like it, or making the effort to relate to others in a way that leads to the best long-term result. The work of listening when you prefer to shout.

This way of acting makes us see how important emotional work is, because although our emotions affect how we act, they are also our catalytic actions of how we feel.

Even though art is a very emotional field, I come across many artistic projects that are built only from an external perception, concentrated on aesthetics but empty of meaning. A projection that in the short term can seduce but that, lacking the emotional part, in no case connects with people or leaves a legacy.

Throughout the pandemic many artists have transferred the different emotions they have experienced to their production. This is a reflection of the experiences that have taken place and that will remain in the artistic record through their paintings and images. However, we must differentiate the emotions or feelings that underlie a project with the emotional work that must be developed around it. Do you think that a current art collector does not investigate what that artist is like before acquiring a piece? Do you think that attitude does not influence when hiring a service or a person for a job?

With this I want to confirm that words matter. It matters how we say them, when we say them and what we do after we say them.

This is the perfect time to rethink the emotional side of each project, its communication plan and establish generous connections, as we have the opportunity to create digital interactions that last. The emotional work of a project is not easy but it is worth the time and effort, so it is valuable. It is a significant change in attitude towards people, which requires a lot of responsibility.