When you send an artistic dossier to a promoter or digital media, there is no doubt that you want to be chosen. However, sometimes lack of time or lack of knowledge can play tricks on you, and your dossier, with great content, goes unnoticed due to its form. As it is a very important tool […]
Project Management
Management Art
What is the place of the digital audience in an exhibition?
In times like these, in which we can only dream of a visit to the Louvre or of touring the new exhibitions on social networks, little is said about all those artistic expressions that use interaction with the public as part of their creation. Museums, cultural spaces and galleries are in a phase of transformation, […]
Collaborations and strategic alliances to make your project grow.
In the current landscape, cooperation and the creation of synergies is becoming a key factor for professionals, brands and small businesses of all kinds to survive in this unfavourable environment. However, for creative activities this approach is not new, as collaboration is one of the characteristics that shape it. As you have asked me many […]
Why will they buy your projects (art/design/culture)?
Artprice’s latest report on the art market reveals the devastating effects of the pandemic. The health crisis has also been bad news for the gallery and auction business, but, looking at it from another perspective, it has brought structural changes that have allowed them to explore the digital environment. Although we may think of the […]
Emotional work in a project.
2020 has been a year like no other, and has left us with a lot of work to do. In some cases, it will consist of starting projects from scratch in a different way, in others, recomposing with a vision of change the projects we have rescued. In any case, a good part of this […]
Create your speech. How to write an Artist’s Statement.
We often talk about our work, in formal and informal situations, with people who may not know what we do. Communicating clearly is always of vital importance in any discipline and is an essential aspect of artistic work. In this post I will talk about the importance of creating your speech and how to make […]
Digital tools to connect art and collectors
In this new context, and while this expected normality does not arrive, artists, creatives and many galleries carry out crowdfunding, auctions or virtual exhibitions to activate sales in this commercial drought. The opening up to the digital channel of art sales is providing relief or an outlet for many, although this does not mean that […]